The Alliance Enhances Its Focus on Next-Gen Suppliers by Adding Rackspace to Preferred Provider Portfolio

The Alliance Enhances Its Focus on Next-Gen Suppliers by Adding Rackspace to Preferred Provider Portfolio

Canton, MS – April 17th, 2019 – The Alliance Partners, has enhanced its next-generation portfolio of Preferred ProvidersSM to include Rackspace®, which delivers modern IT as a service by offering unbiased expertise, a portfolio of cloud solutions,  Fanatical ExperienceTM, and agile delivery of IT the way customers want.

Unique in the channel partner landscape, the Alliance brings together 17 of the country’s most successful telecom-technology agencies and channel producers under one umbrella, which generate more than $4 million per month in combined technology and telecom sales. Alliance Preferred ProvidersSM negotiate one contract to gain an instant channel presence across all Alliance members, while reaping the deep benefits of focused marketing efforts.

Rackspace® provides a comprehensive portfolio of managed services spanning public, private and multi-cloud solutions, applications, data, and security. From first consultation to ongoing operations, Rackspace® combines its  proactive, always-on service with best-in-class tools and automation to deliver technology when and how customers need it. Through its focus on Fanatical ExperienceTM, Rackspace®provides customers with unbiased expertise and a trusted partner committed to their success.

“Adding Rackspace® to our portfolio of Preferred ProviderSM gives our members and their partners’ access to a full suite of Rackspace® cloud services including digital transformation expertise and reinforces the Alliance’s focus on next-gen solution providers,” said Bill Power, CEO, The Alliance Partners. “Our agreement with Rackspace® is best in class and meets our critical contract standards, thereby ensuring the revenue stream that our members and their partners build over the coming months and years.”

“Rackspace® is focused on working with partners to expand our reach and we see a great opportunity to partner with The Alliance Partners to support its focus on the next-gen solution providers,” says Lisa McLin, vice president of Channel Sales at Rackspace®. “Together, we will continue to transform how customers execute a multi- cloud strategy.”

“As an Alliance Preferred ProviderSM, Rackspace® now has immediate access to the sales and marketing engine of the largest organization in the channel. The Alliance members represent over $2.75 billion in annual billings under management and consistently close over $4 million in monthly sales,” said Power. “It will be exciting to see how Rackspace® captures a piece of that production.”

“Rackspace® is ready to work with The Alliance Partners in growing their customers and supporting their cloud transformation efforts.  This partnership will allow us to further extend our Fanatical ExperienceTM to our partners and customers around the world,” added McLin.


For more information, please contact:

Bill Power
CEO, The Alliance Partners
T: 703.597.4839  F: 866.341.9939
Bill.Power@TheAlliancePartners.com


About the Alliance Partners

Since 1997, the Alliance (www.thealliancepartners.com), originally the Agent Alliance, has been a powerful voice for the channel. This diverse industry consortium of shareholders represents all industry sectors, from traditional communications to IT, cloud, storage and virtualization, mobility and converged IP services.

The Alliance is dedicated to fostering best business practices nationwide for the channel ecosystem. It is an important forum for education, collaboration and information-sharing, aimed at helping channel partners evolve their practices to remain competitive. The Alliance is able to leverage the unique and diverse expertise of its formidable member roster to put knowledge into practice in highly pragmatic ways to create an environment of continuous growth and improvement, which benefits partners, suppliers, and clients alike.