The Alliance Announces Keynotes for Tech+Connect Channel Sales Empowerment Event
RICHMOND, Va. – October 18, 2017 – The Alliance Partners, the channel partner industry organization that brings together agents, VARs, managed service providers, IT consultants and cloud specialists, has announced three keynote presentations for its inaugural Tech+Connect event taking place on Nov. 6-8 at La Cantera Resort in San Antonio.
Tech+Connect is the first-ever channel sales empowerment event for emerging technologies. It is uniquely devoted to bringing together experienced channel sales professionals with providers of advanced technology solutions, for sales training around four developing areas: SD-WAN, cloud computing, cybersecurity and unified communications as-a-service (UCaaS).
Keynote presentations will include:
Sales… A Love Story
Presented by renown sales trainer and telecom entrepreneur Stu Kolinsky, this keynote address will focus on navigating change, increasing productivity and loving what you do. As Kolinsky puts it, “In this session you’ll laugh, you’ll cry, you’ll be informed, entertained and motivated as you discover the secrets to lifelong success as a sales professional.”
Setting the Stage for Security Sales
Just how greenfield is the opportunity for channel partners to sell security services to corporate America? Mark Hughes is former executive vice president of SunGard, one of the world’s leading financial software and technology services companies. He’ll answer that question and more in this lively discussion, delivered from behind the CEO’s lens.
Turning Ideas into Profit
This breakfast session, presented by Andra Hedden, CMO of Marketopia, will focus on turning education into success, by outlining a step-by-step process to turn your dreams into an actionable plan that results in leads, customer wins and bottom-line profits. She’ll lay out how the important lessons gleaned at the Tech+Connect empowerment event can be turned into a plan—and how that plan can transform ideas into potential, and potential into sales and revenue.
“Tech+Connect is a unique, high-value channel sales empowerment event, and our keynotes are a reflection of what we believe is an entirely new approach to channel conferences,” said Bill Power, CEO of the Alliance. “We are focused on providing actionable information, not platitudes and marketing pitches. SD-WAN, cloud computing, cybersecurity and UCaaS represent the fastest-growing opportunities for channel partners today, and we want to send our delegates home armed with real technology and sales understanding that they can use to capitalize on them. We are honored to have Stu, Mark and Andra join us to deliver their considerable expertise for our attendees.”
This is a non-conforming channel event, focused on meaningful engagement on how to sell new technologies. Attendees will learn how to use battle cards, field guides, case studies, opening questions and answers to basic objections to pique a prospect’s interest and get in the door. Sessions will spotlight role play, exact methods, processes, words, tools and actions that top sellers are already utilizing to advance sales, with actionable next steps.
Tech+Connect is open only to invited guests, including 150 carefully selected experienced channel sales professionals, and a roster of 27 next-gen providers. For more information, to see if you qualify for a sales partner invitation or to arrange to attend as a member of the press, please contact:
Bill Power
CEO, The Alliance Partners
T: 703.597.4839
F: 866.341.9939
Bill.Power@TheAlliancePartners.com
ChannelVision Magazine and iAgentNetwork are official media sponsors of Tech+Connect.
ABOUT THE ALLIANCE
Since 1997, the Alliance Partners, originally the Agent Alliance, has been a powerful voice for the channel. This diverse industry consortium of shareholders represents all industry sectors, from traditional communications to IT, cloud, storage and virtualization, mobility and converged IP services.
The Alliance is dedicated to fostering best business practices nationwide for the channel ecosystem. It is an important forum for education, collaboration and information-sharing, aimed at helping channel partners evolve their practices to remain competitive. The Alliance is able to leverage the unique and diverse expertise of its formidable member roster to put knowledge into practice in highly pragmatic ways to create an environment of continuous growth and improvement, which benefits partners, suppliers and clients alike.