September is designated as National Preparedness Month to encourage Americans to be ready for disasters or emergencies in their homes, businesses, and communities. But the threat of a natural disaster isn't the only reason to put a business continuity plan in place. Manmade disasters such as security breaches and mistakes can be just as costly to an organization when it comes to network downtime.

The total revenue loss from customers and potential customers because of their inability to access key data and systems during a network outage can be astounding as can the total economic loss of an outage including reputational damages, customer churn, and lost business opportunities. While every business is routinely concerned with minimizing expenses, most don't take steps to prevent network downtime which could be the costliest expense of all.

According to a report from The Ponemon Institute, downtime can cost an SMB $8,000 to $74,000 per hour, which can quickly extrapolate into hundreds of thousands of dollars over the course of a few days. If your customers lack the resources to supply in-house server and network monitoring, security, preventative maintenance, and support, they can outsource their IT to take advantage of many downtime prevention measures inherent in the AireSpring network and rely on our in-house security and SD-WAN experts to supplement their resources.

If your customers are trying to lower their business expenses, investing in managed services, better network technology, monitoring, and support is well worth it and far cheaper than the cost of network downtime! Join AireSpring's National Director of Channel Programs, Scott Hailey for an overview of how AireSpring's network, Managed SD-WAN and Managed Security services can ensure connectivity, readiness, and uptime in the event of a disaster.

What: The True Cost of Network Downtime and How to Prevent It

Presenter: Scott Hailey, National Director of Channel Programs, AireSpring

When: Wednesday, September 15, 2021; 1:00 PM to 2:00 PM PT

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